California Urban Water Conservation Council

California Urban Water Conservation Council

Amid the convergence of a shrinking water supply and a dramatically increasing demand, the Environmental Policy Center set out to help California's water agencies and local governments in designing and implementing successful water conservation programs.

Compiling information on water conservation strategies throughout California

EPC started by surveying participating water agencies and local governments to collect their input on water con­servation issues. This allowed us to compile an inventory of all of the water conservation programs present in California, complete with descriptions and links to the entity implementing each program. Additionally, we developed a products and services directory to aid water districts in their implementation efforts and act as a centralized hub of water conservation information. 

Keeping a finger on the pulse of water conservation issues

EPC conducted an extensive media review, tracking water conservation news stories in California and writing abstracts of the most relevant articles. A part of this effort involved creating a list of key journalists covering water conservation issues, which was a valuable asset for the CUWCC and water districts' media outreach efforts. All of this research was catalogued and made available on the program website.

Building out an online reporting system to track progress on program implementation

In addition to providing a comprehensive resource on water conservation programs, it was necessary to start tracking the progress on program implementation in water districts throughout the state. EPC built an online reporting system that helped the CUWCC keep track of how water districts were taking action on an annual cycle. This provided a valuable method of tracking statewide progress, and identifying ways in which the CUWCC could support water districts in successfully implementing water conservation measures.


    The Environmental Policy Center provided examples of the best water conservation materials used for public education and outreach, facilitated their cost-effective replication and developed a network of reporters and editorial writers linked to key water conservation spokespeople. Our work helped provide a foundation for statewide water conservation strategies that is still in use today.

    Learn more about our past projects...

    Earth Day 1990

    The 20th Anniversary of the world's largest environmental gathering

    Flex Your Power

    California's Energy Conservation and Efficiency Campaign

    Flex Alert

    California's Emergency Energy Conservation Campaign

    The Global Cities Project

    Sustainable Policies and Programs for Local Government

    Smart Investing in California Communities

    Bridging the gap between "two Californias"

    Smart Growth Summit

    Building the California Dream

    The Presidio Conference

    President's Council on Sustainable Development

    California 2000 Civic Engagement Campaign

    Building a Better California

    CALSTART Electric Vehicle Awareness Campaign

    Framing the conversation around electric vehicle infrastructure in California